Legal

Privacy Policy

How Merton Nutrition collects, uses and protects your personal data.

Last updated: 28 July 2026

This Privacy Policy explains how Merton Nutrition Ltd ("Merton Nutrition", "we", "us", "our"), registered at 14 Hartfield Road, London, SW19 3TA, Company No. / VAT 15841920, collects, uses, stores and protects personal data when you visit https://cleanactive.world/ (the "Site") or place an order with us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The data controller responsible for your personal data is:

Merton Nutrition Ltd
14 Hartfield Road, London, SW19 3TA, United Kingdom
Email: info@cleanactive.world
Phone: +44 20 3976 4410

2. What Personal Data We Collect

We may collect the following categories of personal data:

  • Identity data: name.
  • Contact data: telephone number, email address.
  • Transaction data: details of orders placed, products ordered, price.
  • Technical data: IP address, browser type and version, time zone, browser plug-in types, operating system, device identifiers, pages visited, referral source.
  • Usage data: information about how you use our Site.
  • Marketing and communications data: your preferences in receiving marketing from us and your communication preferences.
  • UTM / advertising parameters: utm_source, utm_medium, utm_campaign, gclid where present in the URL at the time of order, used for internal analytics.

We do not collect any special category data (health, ethnicity, religion, biometrics etc.) through this Site.

3. How We Collect Personal Data

  • Directly from you when you complete the order form, the contact form, or communicate with us by email or phone.
  • Automatically through cookies and similar tracking technologies when you browse the Site (see our Cookie Policy).
  • From third parties such as analytics providers (Google Analytics, where you have consented) and advertising platforms.

4. How We Use Your Personal Data

PurposeLegal basis (UK GDPR)
To process and fulfil your orderPerformance of a contract (Art. 6(1)(b))
To respond to your contact-form enquiryLegitimate interests (Art. 6(1)(f))
To send order confirmations and delivery informationPerformance of a contract (Art. 6(1)(b))
To comply with legal obligations (accounting, returns)Legal obligation (Art. 6(1)(c))
To operate and improve the Site (analytics)Consent (Art. 6(1)(a)) - only after cookie consent
To serve relevant advertisingConsent (Art. 6(1)(a)) - only after cookie consent
To prevent fraud and ensure Site securityLegitimate interests (Art. 6(1)(f))

5. Cookies and Tracking Technologies

We use cookies and similar technologies on the Site. When you first visit, a cookie banner is displayed and non-essential cookies are set to denied by default (Google Consent Mode v2). Non-essential cookies are only activated after you explicitly click "Accept All". Please see our Cookie Policy for full details of each cookie category, purpose and retention period.

6. Sharing Your Personal Data

We do not sell your personal data. We may share your data with:

  • Service providers acting as data processors on our behalf (e.g. fulfilment partners, email service providers, hosting providers), who process data only on our documented instructions.
  • Analytics and advertising platforms (e.g. Google Analytics, Google Ads) - only where you have provided cookie consent.
  • Payment processors - where applicable; payment card data is not stored by us.
  • Regulatory authorities - where required by law (e.g. HMRC, ICO, law enforcement).

7. International Transfers

Some of our service providers may transfer personal data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or equivalent Standard Contractual Clauses approved by the ICO.

8. Data Retention

Data categoryRetention period
Order and transaction data7 years (HMRC / Companies Act requirements)
Contact enquiry data2 years from last contact
Technical / analytics dataUp to 26 months (Google Analytics default)
Cookie consent records12 months

9. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • Right of access - to request a copy of the personal data we hold about you.
  • Right to rectification - to request correction of inaccurate or incomplete data.
  • Right to erasure - to request deletion of your data in certain circumstances.
  • Right to restrict processing - to request that we limit how we use your data.
  • Right to data portability - to receive your data in a structured, commonly used format.
  • Right to object - to object to processing based on legitimate interests or for direct marketing.
  • Right to withdraw consent - where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
  • Rights related to automated decision-making - we do not make solely automated decisions with legal or similarly significant effects.

To exercise any of these rights, please contact us at info@cleanactive.world. We will respond within one calendar month.

10. Right to Lodge a Complaint

If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration or disclosure. Our Site is served over HTTPS. Access to personal data is restricted to authorised personnel on a need-to-know basis.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the Site after any changes constitutes acceptance of the updated policy.

14. Contact

For any privacy-related queries, please contact:
Merton Nutrition Ltd · 14 Hartfield Road, London, SW19 3TA
Email: info@cleanactive.world · Phone: +44 20 3976 4410